HYUNDAI MOTOR AMERICA WEBSITE PRIVACY POLICY Effective Date: June 7, 2016 Your privacy is important to Hyundai Motor America ("Hyundai" "we," "us" or "our") and its affiliate companies, as is your trust in Hyundai’s products and services. We strive to protect your online privacy, while providing an enjoyable website experience that provides information, products, and services that are relevant and useful to you. The purpose of this Hyundai Motor America Privacy Policy (this “Privacy Policy”) is to notify and inform you of how we collect, use and share information through our U.S. websites:HyundaiUSA.com, MyHyundai.com, and certain other Hyundai websites (e.g., hyundaicertified.com) (collectively, the “Site”). This Privacy Policy describes: • The information that we collect • How information is collected • How we use the information • How we may share information with third parties • The security of your information • Your information choices USER CONSENT AND INCORPORATION PLEASE REVIEW THIS PRIVACY POLICY CAREFULLY. By using the Site, you accept the terms of this Privacy Policy and our Terms of Use and consent to our collection, use, disclosure and retention of your information as described in this Privacy Policy. IF YOU DO NOT AGREE WITH ANY PART OF THIS PRIVACY POLICY OR OUR TERMS OF USE, THEN PLEASE DO NOT USE THE SITE. VEHICLE TECHNOLOGIES AND SERVICES; THIRD PARTY SITES Vehicle Technologies and Services We also offer certain vehicle technologies and services to make our vehicles safer, more environmentally friendly, more convenient and more fun to drive. Some of these technologies and services collect, use or share information that is collected, generated, recorded or stored by our Hyundai vehicles. This Privacy Policy applies only to the collection, use and sharing of information collected on the Site and does not apply to collection of information by those vehicle technologies and services. Our privacy practices with respect to our vehicle technologies and services are described in our Hyundai Vehicle Owner Privacy Policy and ourBlue Link Service Subscriber Privacy Policy. Should you use such vehicle technologies and services, we encourage you to read the applicable privacy policies. Third Party Sites Hyundai may offer links to or from the Site to other websites within the Hyundai family as well as to websites, services and resources operated by third parties. We offer links to third party websites so that you can conveniently visit our vendors and advertisers or locate other content likely to be of interest to you. We are not responsible for the privacy practices, content or policies of websites operated by third parties and urge you to inquire about their privacy and information sharing practices before providing any Personally Identifiable Information. In the event that you provide Personally Identifiable Information to any third party website or service, you understand that Hyundai is not responsible for such third parties’ use or misuse of your Personally Identifiable Information. You further acknowledge and agree that Hyundai shall not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with use of or reliance on any such content, goods or services available on or through any such third party website, service or resource. EFFECTIVE DATE AND CHANGES TO PRIVACY POLICY The Effective Date of this Privacy Policy is set forth at the top of this webpage. Hyundai reserves the right to change this Privacy Policy at any time. Hyundai will use, share, and disclose all personal and other user information in accordance with the Privacy Policy in effect at the time the information is collected. We will post any changes to this Privacy Policy on this page so check back frequently so that you are always aware of what information we collect, how we use it and under what circumstances we may disclose it. Continued use of this Site following changes to these terms will mean that you accept the changes. INFORMATION WE COLLECT You can visit the Site to read about our vehicles or use our online tools without providing any Personally Identifiable Information (other than, in some cases, your zip code). You may also choose to participate in activities and obtain services on the Site for which we may collect Personally Identifiable Information. We also collect Non-Personally Identifiable Information automatically when you use the Site. “Personally Identifiable Information” is information associated with or that may be used to identify or contact a specific person. Personally Identifiable Information includes: (1) contact data (name, address, city, state, zip code, email address and telephone number); (2) demographic data (such as age range, gender, birth month); (3) vehicle information (vehicle identification number (VIN), make, model, model year, selling dealer and date of purchase or lease); and (4) credit card number and payment card information. “Non-Personally Identifiable Information” is information that, by itself, does not identify the individual, such as the operating system you are using, IP address, the date and time stamp of your visit, referring URLs, your Internet service provider, browser type and related browser data, the pages you visit and purchase history. HOW INFORMATION IS COLLECTED Information You Provide To Us We collect information that you provide to us when you use the Site. The information that we collect and how we process it depends on how you use the Site. We may collect Personally Identifiable Information when you participate in certain activities on the Site or request certain services, including: • When you register or create an account • When you make brochure and information requests, order vehicle parts and accessories and request to receive site announcements and special offers • When you participate in promotional activities, such as surveys, sweepstakes, contests, special events, blogs and chats • When you contact us • When you otherwise voluntarily provide your Personally Identifiable Information Information We Collect Automatically We also collect certain information from users of the Site automatically when they visit. We may collect such information in the following ways: Cookies. We may collect certain preference information of website users through the use of cookies, including flash cookies, which are small files stored on your hard drive in order to optimize the design of the Site. Our “cookies” are only used when you are visiting the Site. Cookies enable us to track and aggregate user behavior data so that we may better target the interests of our users and enhance their experience on the Site. You can set your browser to refuse all cookies or to indicate when a cookie is being sent. However, some website features or services may not function properly without cookies. Web Analytics and Other Technologies. A number of technologies exist to assess consumer behavior both on-line and off-line. Hyundai may employ a variety of these technologies, including web beacons (see below), web analytics techniques, and other behavior marketing technologies, to assess consumer behavior and to understand how we can better serve our customers. Many of these technologies are provided to Hyundai via third party providers specializing in behavioral marketing and consumer behavior. In the course of using these behavioral marketing technologies, we automatically collect Non-Personally Identifiable Information from you which may be aggregated with other information for analytic purposes. For example, we may use Adobe Omniture and Google Analytics to help analyze how users use the Site. The Google Analytics tool uses cookies to collect standard Internet log information and visitor behavior information in an anonymous form. The information generated by the cookie about your use of the Site (including IP address) is transmitted to Google. This information is then used to evaluate visitors’ use of the Site and to compile statistical reports on website activity for Hyundai. For more information regarding Google Analytics please visit Google’s website, and pages that describe Google Analytics, such as www.google.com/analytics/learn/privacy.html. Web Beacons. Some of our web pages, promotional email messages and/or newsletters may contain electronic images known as web beacons, which are also called single-pixel GIFs. Web beacons collect information including a cookie number, time and date of a page view and a description of the page on which the web beacon resides. Web beacons are a technique we may use to enhance and personalize the Site and the products and Services we offer, to provide product information and advertisements that are more relevant to your interests, compile aggregated statistics about the usage of the Site and to track the number of users who have opened and acted upon our promotional email messages. Third Party Advertisers. Some banner ads provided by third parties may be displayed on the Site. These ads contain cookies and may also contain web beacons. Unlike cookies and web beacons used by Hyundai in content it controls on the Site, cookies or web beacons received with banner ads are collected by our advertisers and we do not have access to this information. We use third parties to serve some or all of the advertisements that are placed within the Site and they may use information (not including Personally Identifiable Information) about your visits to the Site and other websites to assist in serving advertisements to you. These companies may employ cookies, web beacons and action tags to measure advertising effectiveness. They may share anonymous information with their clients such as date and time the banner ad was shown you, the specific ad shown and the IP address. Log Files. Like most websites, we collect log information to analyze trends, administer the sites, track users’ movement and gather broad demographic information for aggregate use in improving the sites. IP addresses are not linked to personally identifiable information. Information We Obtain From Other Sources Hyundai may also obtain information about you and your vehicle in a number of other ways. For example, we may obtain information about you or your vehicle when you provide it to us at an event such as an auto show, from business reply cards, sweepstakes entries, test-drive incentive applications, surveys, vehicle sales records and other public sources. • Contact information (name, address, city, state and zip code, email address, telephone number) • Vehicle information (vehicle identification number (VIN), make, model, model year, selling dealer, date of purchase or lease, etc.) • Demographic information (age range, marital status, household composition, etc.) • Non-credit-related marketing information (when you plan to purchase or lease, the vehicle in which you are interested, etc.) • Relationships you have with Hyundai affiliates and business partners such as XM Satellite Radio and roadside assistance programs In addition, Hyundai dealers (which are all independently owned and operated) and other sources that provide lists of potential vehicle purchasers or current owners may provide to us the information they have regarding you or your vehicle. We use this information to serve your needs through better customer service and to advise you of our products and services. HOW WE USE INFORMATION We may use your information individually or combine it with other information to generate aggregate statistical information. The primary uses of your information include: • To fulfill a specific product or service you have requested • To provide product information • To operate, improve, enhance and personalize the Site and the products and services we offer, and to give each user a more consistent and personalized experience when interacting with us • To answer your questions or address any complaints you may have made • To evaluate candidates as they apply for an employment position with Hyundai • To let you know about special discounts or added vehicle services or functions • To show advertisements that are more relevant to your interests • For research and analysis • For customer service, security, to detect fraud or illegal activities, or and for archival and backup purposes • To enforce our Terms of Use or other applicable policies HOW WE MAY SHARE INFORMATION WITH THIRD PARTIES Third Party Service Providers, Affiliates and Marketing Partners. Hyundai may share Personally Identifiable Information and Non-Personally Identifiable Information, including website user or vehicle owner information with third parties including our service providers, affiliates, authorized dealers, licensees, suppliers and marketing partners so that they can provide services on our behalf (e.g., brochure fulfillment), show you advertisements about our products and services on their third party sites or so they may use it to offer you other valuable products and services. In addition, user or vehicle owner data may be used by our suppliers to provide services for Hyundai and by our business partners to conduct joint marketing programs with Hyundai. We will not share your Personally Identifiable Information with third parties other than these without your permission. Programs. Hyundai may invite you to participate in promotional activities, such as surveys, sweepstakes, contests, special events, blogs and chats (“Programs”). These Programs are oftentimes co-marketed with an unaffiliated Hyundai business partner. If you participate in a Program, we may use Personally Identifiable Information you provide. For example, we may send you email messages to invite you to join a contest Program. Your Personally Identifiable Information may also be shared with our business partner and may also be used by our business partner if you indicate your interest in receiving communications directly from that company. If you elect to receive communications from our business partner, your information will be used by that company in accordance with its policies and this Privacy Policy will not apply to that company’s use of your information. Sometimes the rules, terms and conditions or disclaimers that apply to a particular Program include information on how we may use the Personally Identifiable Information that you provide to us through your participation in the Program. If there is a conflict between the rules, terms and conditions that apply to a particular Program and this Privacy Policy, those applying to the particular Program will govern. Please review all of the information about a Program before you provide us (or our business partners) with any Personally Identifiable Information. For Audit and Legal Purposes. Hyundai may disclose any Personally Identifiable Information or Non-Personally Identifiable Information collected to any person performing audit, legal, operational or other similar services for Hyundai. Hyundai may also disclose any Personally Identifiable Information or Non-Personally Identifiable Information when required to do so by subpoena, court order, or warrant. Hyundai will also disclose any Personally Identifiable Information or Non-Personally Identifiable Information deemed necessary to protect the safety of an individual, the public, or the security and reliability of Hyundai and the Site. Participating Vendors. Some of our websites offer opportunities to make purchases online from special participating vendors. On websites with online purchase opportunities for products and merchandise, we may also give participating vendors the order information and authorization for the merchant bank. Any time you order from a participating vendor, that vendor will automatically have all the information related to the order. Participating vendors may use that information to advise you directly of other products and offerings that they provide. Credit Card Companies; Third Party Payment Services; Third Party Promotional Sites. As in any transaction, your credit card company will have all relevant information about the name of the vendor, item(s) purchased, date of purchase and total cost. Hyundai will not otherwise provide any Personally Identifiable Information to your credit card company. In some cases, we use third party payment and transaction services to facilitate your transactions and process your orders. In such cases, we will share your Personally Identifiable Information and credit card information with third party payment services companies solely for the purpose of completing the transaction or processing your order. In some cases, we will share your Personally Identifiable Information and credit card information with third parties who may offer you a gift or promotional offer as a result of your interest. Other Third Parties. We may share your Personally Identifiable Information with third parties, such as advertisers, sponsors and other promotional and business partners, only when you have not opted out of receiving communications from third parties. If you wish to opt-out of receiving third party communications, you may exercise this right by following the opt-out procedures contained in any email or written communication Hyundai sends to you or by following the procedures set forth in the “Unsubscribe or Opt-Out” section of this Privacy Policy. Public Postings. You should be aware that if you voluntarily disclose information, personal or otherwise, online in any community area (whether through Hyundai’s websites or any other service available online), that information can be collected and used by others. Accordingly, you should use caution when sharing any Personally Identifiable Information with others in any community area (whether through Hyundai’s websites or any other service available online). Changes in Corporate Structure. In developing our business, we might sell certain assets, or the company, or parts of it, may be sold, merged or otherwise transferred. In such transactions, user information, whether Personally Identifiable Information or otherwise, may be one of the transferred assets. With Your Consent. Other than the cases above, we won’t disclose your Personally Identifiable Information for any purpose unless you consent to it in some way, including by your continued use of the Site after notice. THE SECURITY OF YOUR INFORMATION We use industry standard security policies, procedures and tools designed to safeguard data submitted through the Site against accidental or intentional loss, theft, unauthorized access, destruction, use, modification and disclosure. However, the security of information transmitted through the Internet can never be guaranteed. We are not responsible for any interception or interruption of any communications through the Internet or for changes to or losses of data. Users of the Site are responsible for maintaining the security of any password, user ID or other form of authentication involved in obtaining access to password protected or secure areas of any of the Site. In order to protect you and your data, we may suspend your use of any of the Site, without notice, pending an investigation, if any breach of security is suspected. Access to and use of password protected and/or secure areas of any of the Site are restricted to authorized users only. Unauthorized access to such areas is prohibited and may lead to criminal prosecution. YOUR INFORMATION CHOICES You may choose to share your Personally Identifiable Information with us. However, your participation in using our websites and providing Personally Identifiable Information is completely voluntary. You can unsubscribe and opt-out to certain communications and access, or update and delete your contact information, by contacting us at the email address, number or address specified below. Accessing and Updating Your Information If you register for an account on MyHyundai.com, you can access and update certain information we have relating to your online account by signing into your account and going to the “My Account” section of the Site. You may also update or delete your contact information by emailing us atconsumeraffairs@hmausa.com, by calling (800) 633-5151 or by writing us directly at: Hyundai Motor America/Phoenix, P.O. Box 83835, Phoenix, AZ 85071-3835. Unsubscribe Or Opt-Out Hyundai offers you the opportunity to opt-out from receiving promotional email or mail from Hyundai about our products and services. • For email, you may opt-out at any time by using the unsubscribe mechanism within the email. The unsubscribe mechanism allows you to manage your subscription preferences to email alerts and special offers. Notwithstanding the above, this mechanism does not allow you to opt-out of receiving transactional email, such as registration confirmation, vehicle updates and responses to direct requests. • For calls or direct mail, you may opt out at consumeraffairs@hmausa.com or by calling (800) 633-5151. • If the information you have provided will be available to third parties for marketing purposes, you will also be given the opportunity to opt-out from this practice at consumeraffairs@hmausa.com or by calling (800) 633-5151. • You also may write to us directly if you wish to: (a) ask that we not share your Personally Identifiable Information with third parties for marketing purposes; or (b) opt out or request that we cease sending you promotional or other information via calls, mail or email. Such written requests should be sent to Hyundai Motor America/Phoenix, P.O. Box 83835, Phoenix, AZ 85071-3835. At the time information is collected from you, other choices you have about how the information may be used may be explained. If you have opted out of receiving future emails from us, we will implement your opt-out request within ten (10) business days of receiving the opt-out request. If you have opted out of receiving future promotional materials by regular mail, we will implement your opt-out request within a commercially reasonable time. In those instances, we will retain your information in a “do not promote” file in our database, and you will receive no further communications from us as required by law. YOUR CALIFORNIA PRIVACY RIGHTS Under California Civil Code Section 1798.83, also known as Senate Bill 27, or “Shine the Light” law California residents with whom we have an established business relationship are entitled to request and receive, free of charge, once per calendar year, a copy of Hyundai’s California Information Sharing Disclosure Notice about the customer information we shared, if any, with other businesses for their own direct marketing uses in the previous calendar year. You may call (800) 633-5151 or email us atconsumeraffairs@hmausa.com to request a copy. We will provide the requested information to you at your email address in response. Please be aware that not all information sharing is covered by the “Shine the Light” law requirements and only information on covered sharing will be included in our response. CHILDREN’S PRIVACY We do not knowingly collect or maintain Personally Identifiable Information from any person under the age of thirteen (13) as they are not of driving age. No parts of our Services are directed to or designed to attract anyone under the age of thirteen (13). DO NOT TRACK The Site does not support Do Not Track at this time. Do Not Track (DNT) is a privacy preference that you can set in your web browser to indicate that you do not want certain information about your webpage visits collected across websites when you have not interacted with that service on the page. For all the details, including how to turn on Do Not Track, visit donottrack.us. CLASS ACTION WAIVER You may only resolve disputes with us on an individual basis and may not bring and expressly waive bringing a claim as a plaintiff or a class member in a class, consolidated, or representative action. Class arbitrations, class actions, private attorney general actions, and consolidation with other arbitrations are not allowed. GENERAL PROVISIONS All matters relating to the Site are governed by the laws of the State of California in the United States irrespective of its conflicts of laws provisions. In the event that Hyundai wishes to pursue legal action against you, it may bring such legal action in any federal or state court having jurisdiction. Lawsuits against Hyundai must be brought in federal or state court in Orange County, California. HOW TO CONTACT US WITH QUESTIONS Please email us at consumeraffairs@hmausa.com, call us at (800) 633-5151, or write us at Hyundai Motor America/Phoenix, P.O. Box 83835, Phoenix, AZ 85071-3835 if you have any questions about this Privacy Policy.